EP 170 Why Your Personal Story is So Powerful!
Join Dan Caldwell and Ildiko Ferenczi on a captivating journey in this episode of the "Pretty and Punk Podcast," where the conversation of the power of storytelling is the topic. As seasoned entrepreneurs who have built and sold multi-million dollar businesses, Dan and Ildiko bring a wealth of knowledge and experience to the table, discussing not just the mechanics of business, but the heart and soul that drive a successful entrepreneur and their families.
This week, the power of storytelling, and the essential skill every entrepreneur should master. Through their own stories and those of other successful figures, they explore how narratives shape brands, inspire communities, and connect more deeply with customers. They share moments from their careers, illustrating how personal and professional narratives have propelled their businesses forward.
Dan and Ildiko also discuss the how they've incorporated storytelling into their relationship with their kids, and how storytelling has affected them and how it can help you and your relationship with your family.
They touch on the strategies that have helped them maintain a strong partnership, both at home and in business.
If you're an aspiring entrepreneur or a seasoned business owner, a parent or a partner, this episode offers valuable insights and inspiration to help you craft your own story of success.
Tune in to be inspired, and perhaps find the connective tissue between your story and the universal tale of chasing dreams and building a legacy. Join Dan and Ildiko as they navigate the exciting and often unpredictable waters of life, love, and entrepreneurship on the "Pretty and Punk Podcast."
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00:00:00
A great way to build that audience.
And if you're starting a brand,
00:00:03
share that story.
00:00:04
Your story may be different and
you're going to really build that
00:00:09
community that can relate to
you and find themselves in the
00:00:14
connective tissues.
00:00:21
No. Oh, that's better, right, babe?
00:00:26
Yeah.
00:00:28
Yeah. She founded an
architectural concrete company.
00:00:33
He founded a hundred million
dollars clothing company.
00:00:37
She took the world by storm
as a social media star. He.
00:00:40
Took the world by storm as a
famous serial entrepreneur.
00:00:43
Together we started a.
00:00:44
Business and had babies.
00:00:46
Now we're figuring out
the best ways to do both.
00:00:49
Join us as we learn from other
entrepreneurs going through the same life
00:00:53
struggles.
00:00:54
As they share their life,
hacks about success, love.
00:00:57
Kids, and everything in between.
00:00:59
One day you'll tell your story
of how you overcame what you
00:01:04
went through, and it'll be
someone else's survival guide,
00:01:09
quote by Brene Brown.
No matter what you do,
00:01:13
your job is to tell your story.
00:01:17
Quote by Gary Vaynerchuk.
00:01:20
Welcome to this episode of the Pretty
Punk Podcast. My name is Dan Caldwell.
00:01:25
I'm one of your hosts and
I'm here with my beautiful,
00:01:27
absolutely beautiful wife and.
00:01:31
Zi.
00:01:31
Amazing person in the world.
00:01:34
I'm waiting for the list.
00:01:35
To keep going most of the time.
Keep going. Amazing Sometimes,
00:01:38
sometimes you get on my nerves.
00:01:40
Thanks.
00:01:42
We have another great podcast and this
podcast today we wanted to speak about
00:01:47
and this,
00:01:47
and actually I'll tell you where the
idea came up from because our son is
00:01:52
speaking on stage this week or this.
00:01:54
Next week. He's doing another
entrepreneurial stage.
00:01:57
That's his audience and it's
a big one, another big one.
00:02:01
And what we were trying to tell him going
in there and preparing for this speech
00:02:05
is that he's telling part of
his story and how important it
00:02:10
is to tell your story,
00:02:14
how it can help other people. When you
tell your story, that connective tissue,
00:02:19
when you tell your story and how it can
help those people because they're going
00:02:24
through some of the things that
you're going through right now.
00:02:27
They really see themselves in
your story, whatever it may be,
00:02:32
even if it's something that
they haven't experienced,
00:02:36
they can still feel different
experiences through that
00:02:41
vulnerability that you're sharing.
00:02:44
Hey guys, we hope you're enjoying today's
episode of the Pretty Punk Podcast.
00:02:48
And if you are and you haven't already
hit that liked and subscribe button,
00:02:51
it just takes a second.
00:02:53
It means so much to us because it really
helps the podcast get out there to more
00:02:56
listeners like you guys.
And if you know anybody,
00:03:00
it might help and you can send it to
them. We really appreciate that too.
00:03:04
We also love and appreciate
your reviews, even the babies,
00:03:07
look forward to them every day.
00:03:09
If you share this episode on social
media today, don't forget to tag us.
00:03:14
We want to celebrate you because we
know it's not easy being a parent in
00:03:18
business and the way that
you juggle things makes you
a superhero that's worth a
00:03:22
shout out. Together. We have a community
of our personal followers as well,
00:03:27
and we just want to put it out there.
00:03:29
We want to show everybody that
this juggle is possible and
00:03:34
you are our family and we're
so proud and grateful to
00:03:38
have you a part of this family.
00:03:41
So don't forget all the
links are below in the show
00:03:46
notes, and thank you again, and
let's get back to the show. I.
00:03:49
Love the quote that Daniel actually gave
at the beginning of this podcast from
00:03:54
Brene Brown.
00:03:55
One day you will tell your story
of how you overcame what you went
00:04:00
through, and it will be
someone else's survival guide.
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Yeah, I love that one. I mean,
00:04:07
I'm sure I know story probably affected
you in some ways. I know. I'll just,
00:04:12
my personal experience
reading the stories of
00:04:17
Damon Johns and how he had
started FUBU when he started fubu,
00:04:21
the clothing company. You love.
00:04:23
That story. You just told
that on the last podcast.
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No, with the last podcast, I really,
00:04:30
when you are trying to build something,
you have no idea where to go,
00:04:34
and at that time we didn't have a lot
of information out there in the world.
00:04:37
So I was reading this magazine
and read his article about how
00:04:42
when he was trying to find
out how to market his brand,
00:04:47
and he had a friend that knew LL
Cool J and ll Cool J was running,
00:04:52
trying to get out of town, and he had a
flight and he had just got to his house.
00:04:56
He was jumping in the limo and they
threw a shirt on him real quick and they
00:05:01
caught this one shot. He said one shot,
it could have been a horrible shot,
00:05:05
but they caught this one shot as he's
getting into the limo and he's got this
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FUBU shirt on,
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and that became an ad for his brand.
And you don't realize the
00:05:15
story behind that photo because it looks
like just an action shot of somebody
00:05:20
getting into a limousine
wearing the FUBU shirt.
00:05:23
But you realize that there was a
huge story about how he'd rushed
00:05:28
over there to get this shirt on him,
00:05:30
and then he didn't have the
time to really take the shot,
00:05:32
so they just snapped the shot and
they happened to get a good one.
00:05:36
And that became what built their brand.
00:05:39
And I just remember reading that story
and how it inspired me and how it
00:05:43
inspired Charles when we
were building our brand.
00:05:47
And I'm sure you had
stories about that too.
00:05:49
I know you'd always said that your
mom had wanted to tell her story
00:05:53
about how she had come
to Canada and brought you
00:05:58
guys here trying to raise
you in a better place.
00:06:02
And I know that inspired
you because you've told me
that story so many times and
00:06:07
just how that inspired you when
you were building your company.
00:06:09
I think that story really
helped build my social
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media following.
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And I feel that there are
so many people that are,
00:06:22
or whose parents, I mean,
00:06:23
there's a lot of people that
are our age that are immigrants,
00:06:26
but mostly our parents and grandparents.
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And that has sewed me together to so many
00:06:33
people all over the world that
have very similar stories that
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find themselves in that story
because it's a very powerful
00:06:44
story to leave your family,
00:06:47
leave everything behind and start fresh.
00:06:50
And I know when I first
listened to Gary V,
00:06:53
what connected me wasn't just his business
00:06:57
stories,
00:06:58
but the fact that his family
and they were immigrants,
00:07:02
that they came to the country with
nothing and they worked so hard.
00:07:07
That was my family's story too.
00:07:09
And that was all the
followers that were the first,
00:07:13
believe it or not,
00:07:14
platform that I grew really big on was
something called Periscope. Twitter
00:07:19
was big, but I grew enormously on this
00:07:24
broadcasting channel where you just
talk and I didn't know what to talk
00:07:29
about. So I just started talking
about sharing stories, stories,
00:07:34
stories, stories every single
day about my family and
00:07:39
myself.
00:07:40
And it went to 200
00:07:45
and something million likes and
I became one of the most loved
00:07:50
broadcasters very quickly,
not because they liked me,
00:07:54
but because they found
themselves in my story.
00:07:59
And I feel like that is
such a great way for you to,
00:08:04
if you want to be an influencer, a
great way to build that audience.
00:08:08
And if you're starting a
brand, share that story.
00:08:11
Your story may be different and
you're going to really build that
00:08:15
community that can relate to
you and find themselves in the
00:08:20
connective.
00:08:21
Tissues. Yeah,
00:08:22
I think that now building
a brand has changed
00:08:27
20 years ago, 30 years ago,
when you built a brand,
00:08:30
it was about this name and it really
didn't have to have that. I mean,
00:08:35
they would have stories, but
not just now you are your brand.
00:08:39
The person behind the brand
is the brand you can think of.
00:08:43
If you think of just about any
brand that you buy from today,
00:08:48
you probably know some sort of backstory
about how that brand was built.
00:08:53
And it may well be somebody's
name actually on the
00:08:57
brand that you know about
that person. You know
00:09:03
what it took to build that brand,
how they started that brand,
00:09:08
how that brand grew just because of the
00:09:12
story that they have told.
And for entrepreneurs,
00:09:17
it's so important because
those stories inspire you.
00:09:19
I can remember when my
dad was in Vietnam and
00:09:24
when he went to Japan and
I remember being little and
00:09:29
him, I was just teaching Daniel A.
00:09:32
Little bit of Japanese
just counting to 10.
00:09:35
And I always remember that just
because I remember being little,
00:09:38
my dad teaching it to me and being
inspired kind of by his stories in
00:09:43
Japan and learning martial arts,
00:09:46
practicing Japanese
karate and him showing me
00:09:50
his belts.
00:09:51
And I remember wearing his belts around
the house when I was little just because
00:09:57
what inspired me about wanting
to train in martial arts.
00:10:01
That's awesome. I love that.
00:10:05
I was just going to say how
when people are sharing their
00:10:10
stories, I feel our audiences are parents.
00:10:13
So when I heard the story of Kendra Scott,
00:10:18
how she started her business,
00:10:21
she was carrying her baby and
she was selling something totally
00:10:26
different. She was just trying to help
out the family and now she has an entire
00:10:31
line of jewelry and she stumbled
upon that in that experience.
00:10:36
And I love her story. I love
what she's done to the brand,
00:10:40
and I love how she even has this
university that teaches other
00:10:45
women how to become entrepreneurs.
00:10:47
And she just did a cross promotion
with Love Shq fans. I love,
00:10:51
love Shack Fancy because it's very, I
find myself in my feminine right now.
00:10:56
Many women are trying hopefully to
get into their feminine if they can,
00:11:02
and I'd like to be more in my feminine,
00:11:06
but as for dressing in my feminine,
00:11:08
I love that. And all of a sudden
the owner of Love Shack Fancy
00:11:13
started being more, I guess
the face of the brand.
00:11:18
I don't remember it being
like that in the beginning,
00:11:21
but now she's got such a strong
presence and she's sharing on social
00:11:26
media. I just really
love brands like that,
00:11:30
and especially the moms and the dads.
00:11:33
And I love the story because we all
have, let's not beat around the bush.
00:11:37
We've all struggled as
parents in one way or another,
00:11:41
or we've seen our parents
struggling financially.
00:11:44
And I remember my mom
pushing with the jewelry
00:11:49
business, so it's like
I found myself in hers.
00:11:52
I don't really wear a lot of Kendra Scott.
00:11:56
I have maybe a couple pieces,
but I'll never forget her story.
00:12:00
And I love what she's doing and
watch her all time. Well, she's.
00:12:02
Letting time letting me, you
know, that it's possible.
00:12:03
The fact that she's raising kids and it's
the whole reason we have this podcast
00:12:07
is that we're telling the
story that this is possible.
00:12:10
So people find the possibilities within
us when they go, Hey, these guys,
00:12:15
they're taking their kids with them,
they're homeschooling their kids,
00:12:17
they're taking their kids everywhere.
00:12:18
They go with them to these business
meetings. We're letting she.
00:12:22
Was wearing her baby.
00:12:23
I'm sure people are doing some of
that because they see us do it and
00:12:28
we, that's what we want
to convey in our story.
00:12:31
So whether you tell that through a podcast
or through Instagram or through your
00:12:34
business page, whatever that is,
00:12:37
they're connecting with an audience
because they're telling their
00:12:42
story.
00:12:43
It's such a,
00:12:43
even Pink Lily who we've
had on a previous episode,
00:12:49
she did the same thing. They were
struggling, very much struggling,
00:12:54
and now they are,
00:12:56
I think they just moved into
the dream house of the century.
00:13:00
They just built it.
00:13:01
They have this multi
multimillion dollar brand
00:13:07
of women's clothing. And
her husband was saying,
00:13:10
I never ever thought that I
would be involved in women's
00:13:15
clothing. And there they
were. There they are. Now,
00:13:18
sometimes God speaks through these,
00:13:24
so many women are sharing their stories
where my husband was struggling and I
00:13:28
just had this idea, and with his support,
00:13:31
something blows up and
it's theirs together.
00:13:34
Even it Jamie Carolina,
00:13:38
I really hope I pronounce that right,
00:13:40
but she had this idea and her
family was just telling her,
00:13:45
give up, give up, give up.
00:13:46
But she knew that there was this
white space in the industry where
00:13:52
not everybody had the perfect, she
was really struggling with rosacea.
00:13:57
Not everybody had that
perfect cover girl skin.
00:14:01
And her husband said,
okay, I believe in it.
00:14:05
I believe in you. I believe in it.
00:14:08
And they just pushed and pushed
and pushed and she's made it. She.
00:14:12
Sold that company. She got me.
It's funny, I read her book.
00:14:17
I don't normally read too
many books written by women on
00:14:22
their businesses. I read a lot of
business books, but usually these men,
00:14:25
there's a.
00:14:25
Lot of billionaire women out
there, got to learn from them too.
00:14:28
But because of her story,
00:14:30
obviously becoming a billionaire
and everybody aspires to have that.
00:14:35
Well, it's interesting to know.
00:14:36
Great company, how did this
happen? I mean, hearing her story,
00:14:40
and that's exactly what she was
going through. Exactly that.
00:14:43
Something very relatable.
00:14:45
A struggle, let you know like, man,
00:14:47
I don't have to be
perfect to make it work.
00:14:50
I don't have to be perfect
for my company to succeed.
00:14:54
Exactly that things are going to be wrong,
00:14:56
that wheels are going to fall off the
truck and I can still get through that and
00:15:01
make it happen. And she has
a very inspirational book,
00:15:04
believe I haven't read her new book,
00:15:07
but that book at one point she's going
00:15:11
on QVC and she's standing backstage and
00:15:16
I think it's the first time that she's
going on QVC and she's just scared out of
00:15:20
her mind because she doesn't
know what to do and she's kind of
00:15:24
improving.
00:15:25
And it turns out to be this one of the
biggest sales days that she's ever had or
00:15:30
they've ever had.
00:15:31
And just, but what did she do before that?
00:15:33
She was in the car and
everybody else, like my mom,
00:15:38
every entrepreneur that I look
up to that was struggling,
00:15:43
she was in the car praying, praying to.
00:15:47
God, praying and crying.
00:15:49
And I think every entrepreneur's had
that moment in the car where they're
00:15:53
sitting in their car praying or
crying or just trying to find hope.
00:15:58
And I think she really needed at
that moment, if I remember correctly,
00:16:02
it's been a couple years
since I read the book,
00:16:04
but it's just telling
that story through a book,
00:16:08
through Instagram, even writing it down,
00:16:11
even if you're not an entrepreneur
and you're listening to this,
00:16:14
writing it down,
00:16:15
writing your story down to
pass that on to your family,
00:16:19
that your legacy, that's
your legacy. And I know,
00:16:23
here's one thing that I learned.
00:16:25
So many people think that they
don't have a story that their
00:16:29
life maybe isn't important enough
that who would want to read
00:16:34
my story? I feel like that sometimes.
00:16:37
And even reflecting on
my story, I feel like,
00:16:42
who would want to hear this story or
who would want to hear what I've gone
00:16:46
through?
00:16:49
That's a feeling that's
just common amongst people.
00:16:53
And you have to know that there's
always that your story can
00:16:58
be interesting to anybody.
Everybody has struggles.
00:17:01
And if you write down that story
for future generations to live,
00:17:05
or even now a video vlog on YouTube,
00:17:08
whatever that is that you can pass on,
00:17:10
imagine your family two generations
from now watching you on
00:17:15
YouTube watching your story or
reading your book or reading your
00:17:20
memoirs. I mean, how inspiring
can that be for them?
00:17:23
What are the type of messages that you
can pass down to them with the struggles
00:17:27
that you were going through in your life?
00:17:30
Oh, I love that where you
say the struggles. I mean,
00:17:33
I love your story of Tap Out,
00:17:37
but then also I love my
story of building the
00:17:41
concrete brand,
00:17:43
but what's most powerful to me right now
00:17:48
is overcoming this health journey.
00:17:53
And I mean, of course I'm
still struggling time to time,
00:17:56
but when doctors give
you the worst advice,
00:18:00
and this is all going down,
00:18:03
it's a big production in
front of your children,
00:18:07
and this could be incredibly
traumatizing to children.
00:18:12
We had to bring them in with us
every time we'd go to the doctor.
00:18:15
And they were very, my son, he
really understood, he was young.
00:18:22
And he still cries today.
It's like, what is it?
00:18:26
Two weeks ago he was asking you, you
weren't feeling good. And he said,
00:18:31
don't say you're not going to.
00:18:33
Yeah, no, no, no. But he just.
00:18:35
You're not really sick.
00:18:36
Mommy. He worries.
00:18:36
I think it's because we lost
grandma suddenly and last
00:18:41
night he was crying for
grandma. But what I'm saying,
00:18:45
I guess the whole point of
this conversation is that I
00:18:50
was the happiest when I was given the
worst news because I had these two miracle
00:18:55
babies and this little
boy would say the most
00:19:00
remarkable beautiful things
to me, you can do it, mommy.
00:19:06
They're lying. Just the sweetest,
00:19:10
most innocent things from a child,
00:19:15
I'm telling you, it is stronger than
the most powerful medicine in the world.
00:19:20
And from that story that we went through,
00:19:24
my son came up with his
speech that he's now on
00:19:28
stages in front of thousands of people,
00:19:31
three to 4 people telling the
story of the power of words and
00:19:36
prayer because he was there to
witness what I went through.
00:19:40
People are asking me to go on stage,
but I say my son tells his story,
00:19:45
so well take him. I've had the
spotlight how many times, yes,
00:19:50
Dan and I are going to
do a speech together,
00:19:53
but I want him to take that
00:19:58
just that ammo, that blessing,
00:20:01
that thing within him and go inspire
others because I'm telling you,
00:20:05
I could tell my story, but
when Daniel tells his story,
00:20:09
everybody cries and I feel like
that's going to hit someone's God is
00:20:14
speaking through him, that's going to hit.
00:20:16
Someone. I mean, they're all,
everybody's gone through.
00:20:19
Everybody's going to go through
a health challenge at some.
00:20:21
Point, any challenge.
And it's not for him,
00:20:26
it was this health
challenge and our family.
00:20:29
And sometimes we've had business
issues that we've all had to work
00:20:33
through, financial issues
we've all had to work through.
00:20:37
We never keep secrets from the kids
because I feel like rather than Woe is
00:20:42
me, let's come up with some kind of
solution. Let's think positive even.
00:20:47
It's really tough today. Before
the podcast, I didn't feel great,
00:20:52
nothing medical.
00:20:54
I didn't get a lot of sleep
and I don't feel well.
00:20:58
But you just have to push through
that. And if you can share the story,
00:21:02
whatever it is, whatever it is,
health challenge, business challenge,
00:21:07
if you can share that story
or even someone else's
00:21:12
story, as Dan said, and this
hurts and it's hard to say,
00:21:15
my mom's attorneys and
doctors said, share,
00:21:19
you have to write this book.
You need to write your life story.
00:21:23
You need to write your life story.
00:21:25
She didn't get around to it
because she passed suddenly.
00:21:28
She was supposed to
live till her hundreds.
00:21:29
I swear she was going to
outlive everybody, all of us,
00:21:32
but sometimes something happens and
she didn't get to finish that book.
00:21:37
So you'll find me talking about
my mother a lot on this podcast.
00:21:42
One because I'm finishing her
book, and if I put that out there,
00:21:46
my kids can listen to it later about
all the great phenomenal things that she
00:21:51
did. Two,
00:21:52
it'll remind you guys to hug
and love your mom and just
00:21:57
spend time with her.
00:21:58
Ask her questions that you need to know
because life is very precious and you
00:22:03
just never know what can happen.
00:22:06
And may it inspire you to share
your story, write it down somewhere,
00:22:11
share it on social media. It could
turn into something else. For example,
00:22:15
my son, he says, I don't
want to do selfish things.
00:22:19
I don't want to really act anymore.
00:22:21
I want to share this story and
I want to change the world.
00:22:26
And that may change when he's older.
00:22:28
He was writing a speech.
We went to him and well,
00:22:31
we wanted to help him obviously
write a speech. And so I asked him,
00:22:36
what are two things in
your life where something
00:22:41
has hurt you or you felt defeated a
little bit, but then you overcame it?
00:22:46
And we talked through it a little bit.
00:22:49
And one of the things he came up with
is that how people were talking to
00:22:54
him on the podcast and
how people would say mean,
00:22:56
some mean comments inside of our podcast
or our Instagram posts about Daniel
00:23:01
being too young, too young.
00:23:04
We were forcing him to be on the podcast
or something when he wanted to be on
00:23:08
the podcast. And so he said, I want to
talk about that. And that was one of the.
00:23:12
Points. Yeah, I guess that's
something that's very visceral to him.
00:23:15
He understands what that's.
00:23:17
Like. Yeah, you felt like it
was an attack on him a little.
00:23:18
Bit. I remember this one
time we were going to go,
00:23:21
he asked if I could talk to
someone to put him on a stage,
00:23:27
and I said, no, I'm not going to
ask you do it. You do the pitch.
00:23:31
So they invited him to come.
00:23:36
It sounded like he was
going to come speak,
00:23:39
but I think they invited him as a guest.
00:23:41
And it was also like $3 a ticket or
something. I was like, are you serious?
00:23:46
He just wants to go and change the world.
00:23:49
But he felt broken like sad. He's like,
00:23:53
do they think that I'm too young
that I can't do this? And I said,
00:23:58
maybe that's not your audience.
00:24:00
And then I heard later that
the entire hire speaking
00:24:04
conference,
00:24:05
everybody was throwing F-bombs
and just God didn't want that to
00:24:10
happen because his little ears didn't
need to be exposed to that very incredible
00:24:15
business people. But
it was not, what is it,
00:24:20
pg? It was definitely
notated. Yeah, it was.
00:24:24
Very not for him. That's.
00:24:25
Very passionate. It's.
00:24:26
Okay, but where a door's closed and
other doors open, and that's why he.
00:24:30
Speaking in this week. And then all
the sudden it just started happening.
00:24:33
And I told him, I said, do not get upset.
00:24:36
Do not feel that your heart
is broken because of this,
00:24:41
because that's exactly it.
00:24:43
God will close the doors because
that wasn't meant for you.
00:24:46
There was a lot of language I heard
later that you didn't need to hear,
00:24:51
and then another door will open.
And that's exactly what's happening.
00:24:55
And this momentum, and this is another
part of his story when he grows up.
00:25:00
Sometimes there was no
other problem he had.
00:25:03
The other thing that he wanted to
speak about was you being sick in the
00:25:06
hospital. And he starts off when my mom
was really, really sick in the hospital,
00:25:10
I prayed and spoke powerful
words over her life.
00:25:13
And I just love that part
in his speech that really
00:25:19
connects with what he was going through.
00:25:21
Because people have had other people,
00:25:24
adults that are listening to him speak
and you can see them getting emotional.
00:25:28
And it's like they have
gone through those things.
00:25:32
Maybe their family or their
kid or their parents went
00:25:37
through something and maybe
they're connecting with that.
00:25:40
And I just always remember
that and speaking about.
00:25:43
Or in the future, it gives you that ammo.
00:25:45
I've been to several conferences where
they kind of give you the blueprint or
00:25:50
they give you the blueprint
on what you need to do,
00:25:53
the steps that you need
to do, the tactical steps.
00:25:55
And when it feels so hard,
00:25:59
you want to be able to do something.
But what do you do? You give it to God.
00:26:03
And that's what he's saying.
00:26:05
This is one of the most valuable tools
that you could do because when two or
00:26:09
more people come into agreement
together in front of God, it shall.
00:26:14
Be, by the way,
00:26:15
who is probably the best
storyteller of all time.
00:26:20
God is the Bible,
00:26:23
has been all those testimonies read by
more people in the world than any other
00:26:26
book in history. It's the best
self-help book. Yeah, it is truly.
00:26:31
And it's because he's telling his
00:26:35
story, telling the story of
the history of the earth.
00:26:39
It's a testament to God and to
00:26:44
why we are here,
00:26:48
and it's powerful and it's
powerful to everybody who reads it.
00:26:51
And I think that it's just a great
testament to why story is so powerful.
00:26:56
I mean, in that Bible,
00:26:58
it reminds us that God knew us
before we were formed in the womb,
00:27:03
and your personal story is a testament
to his divine plan for your life.
00:27:08
And everybody has a different
story and just come out from the
00:27:12
shadows and share that story because
it is so you don't know who you're
00:27:17
going to touch
00:27:20
and it can spiral into something else.
00:27:23
Everybody needs to know
how to tell their story.
00:27:26
If you haven't told your story in some
form or fashion, you need to start now.
00:27:30
You need to start now
before it's too late.
00:27:32
Because like Gilda's mom, who
wasn't able to tell her whole story,
00:27:37
who probably has,
00:27:38
she's a person who's seemingly
a normal regular person,
00:27:43
but who went through all of
these things starting having
00:27:48
separated from her husband and
then having to pull herself up,
00:27:52
pull her bootstraps up and start
this antique store and then a
00:27:57
jewelry store and then
your store and then buy all
00:28:02
this real estate. I mean, who wouldn't?
00:28:05
That's insane.
00:28:06
You're not famous until you're
famous. That book came out.
00:28:11
Somebody would read that story and get
so much from it. How do I have nothing?
00:28:16
How am I going to figure this stuff
out in my life? I'll never forget.
00:28:19
And she did.
00:28:20
In the jewelry store, and I know a lot
of people can probably relate to this.
00:28:25
If their parents had wonderful,
00:28:29
she was friends with the
mayor, attorneys, doctors,
00:28:33
and we had a very high clientele list,
00:28:35
especially in the antique store
selling high-end antiques.
00:28:39
And in the jewelry store,
antique store. I mean,
00:28:43
that was a miracle in itself. She
didn't know what she was going to do.
00:28:48
She only had the antiques from her home,
00:28:51
her wedding ring,
00:28:54
her personal jewelry.
00:28:57
And somehow because she told such
a powerful story and she was so
00:29:02
vulnerable and shared
herself with others world,
00:29:06
word went around town and these attorneys,
00:29:11
and they would bring
beautiful pieces of antique,
00:29:15
and then we would get a percentage of
that because it was consignment and then
00:29:20
word would get around even more,
00:29:21
and then the doctors would come
in with these beautiful pieces.
00:29:26
And then it evolved into the jewelry
because she always wanted to have a
00:29:31
jewelry store. And again,
00:29:34
I just remember when she shared her story,
00:29:38
they would share stories because
they themselves within her story,
00:29:43
and this was before social media,
00:29:47
and she had such a powerful clientele.
00:29:55
I can't even believe that
it happened that way before.
00:29:59
There was a type of social media that
there is now, but it's word of mouth.
00:30:04
Because.
00:30:04
Of the story.
00:30:05
Yeah. My one regret,
00:30:08
I wish there would've been more social
media while Charles was still alive that
00:30:12
we could have.
00:30:13
I think we would've taken advantage of
it more and been able to hear more of his
00:30:18
story and our story and why
we were building the brand,
00:30:21
and hopefully it would've inspired
more people. Luckily we had a TV show.
00:30:24
Oh my gosh.
00:30:25
And there's so many great parts in that
TV show for the people who saw it who
00:30:29
were very inspirational. People always
tell us how inspirational that story,
00:30:34
that show was for them.
00:30:35
M and there's so many opportunities
00:30:40
now to share your story
however that might be,
00:30:42
whether that be through social media
or a podcast or writing a book or just
00:30:47
memoirs writing your story down.
00:30:50
And if you don't think you
have a story, I promise you,
00:30:54
I used to say being a
former police officer,
00:30:56
every police officer in the world
has a story because on a daily basis,
00:31:01
you're going out into the world and
facing danger and you're running into the
00:31:06
face of danger when everybody else is
running the other direction. But yet,
00:31:10
if you talk to a police
officer and you ask them, Hey,
00:31:12
you have any good stories,
they'll probably say, nah,
not really. Most of them,
00:31:16
they feel like they don't have
any great stories in them,
00:31:19
but I've been on patrol with those guys
and every single one of them have a
00:31:23
great story in their books and could
write a whole book. And so just have.
00:31:28
To, even a church.
00:31:30
Anybody, you can't really.
00:31:31
Share those stories.
00:31:32
If you raised a family,
you've raised a family,
00:31:35
things have happened in your
life. If you've built a business.
00:31:38
Things have happened in your life.
00:31:39
Do moms go viral because they share
that personal birth story too,
00:31:44
and then all.
00:31:44
Of a sudden thats are going viral right
now who are out there putting themselves
00:31:48
out there because.
00:31:49
The.
00:31:49
Heart, other mothers are connecting
with them and their stories.
00:31:53
That's the biggest community. I mean,
I don't want to say regular moms,
00:31:56
they're just, but they're just
normal moms raising kids. But.
00:32:00
Going through stuff, society
has said, oh, it's just a mom.
00:32:05
And I feel so sad because
a lot of people have,
00:32:09
I remember when I had the
concrete company and I'd say,
00:32:13
I have an architectural concrete company.
00:32:16
And we'd be at events and
I remember that some of the
00:32:20
wives would come and
they'd say, I'm just a mom.
00:32:24
What do you mean you're just a mom?
00:32:26
You're literally raising
the next generation.
00:32:30
What you do from the minute they
take their first breath to when you
00:32:35
send them off into the world,
00:32:37
you are teaching them their
mindset and everything that
00:32:42
will either lead them to success or
00:32:46
failure. So it is the most important job.
00:32:50
I don't care what anybody says,
00:32:52
it could be very impressive job.
00:32:55
That is the most important job.
If you're sitting around drinking,
00:33:00
smoking, I'm not trying to judge,
but there is a responsibility.
00:33:04
I'm going to tell you a good
example. There is a responsibility.
00:33:06
You have to be a good example.
You have to put those things down.
00:33:10
You have to come to God, have a
conversation with God and say, Hey,
00:33:14
am I doing this right? And
most moms nowadays are,
00:33:18
but they're also struggling
because it is a hard job.
00:33:20
So stop that silly. I'm just a mom.
00:33:24
That is the most important job.
00:33:27
And if you listen to the
most successful entrepreneurs
00:33:32
in the world, they're set. Thank
you. Speech is usually the mom,
00:33:37
sorry, but it's true.
00:33:39
So let's leave everybody with a challenge,
guys. Guys, this is your challenge.
00:33:43
We're challenging you and
challenging ourselves too. Yes,
00:33:47
to everybody to get better storytelling
and telling your story of your struggle
00:33:51
and how you've created
wherever you are in your life,
00:33:54
and whether that's just passing
this on to your family members,
00:33:58
writing a diary or a memoir.
00:34:01
The inventory, not just all the
struggle, but what happened after that?
00:34:04
How did you make it
tactical? Make it a guide.
00:34:08
Make it a manual, not just the.
00:34:11
Struggle. Give the tips.
How did you fix it?
00:34:14
How did you get out of that situation?
00:34:16
How did business, everybody started
something. My mom was very creative,
00:34:20
and when I started my
business, I was very creative.
00:34:24
I did a lot of things that
I've never heard of before.
00:34:27
She did a lot of things
I've never heard of before.
00:34:30
You've done a lot of things
I've never heard of before.
00:34:33
These are survival manuals.
And when you write them down,
00:34:37
and it doesn't have to be just start
with a one page, one page story.
00:34:43
You could do point, form or however,
just let the pen flow if you want,
00:34:48
but just write some key
things down that you want
00:34:53
people to know.
00:34:53
About yourself. It's the too.
It honestly helps your soul.
00:34:57
And I'll just leave you with
a quick story real quick.
00:34:59
When I was driving to Orange County
one day back early on in the company's
00:35:05
mid time in the company's history
when we were building Tapout,
00:35:08
another female that I had read her book,
00:35:14
Martha Stewart, I was listening
to her book on an audio,
00:35:17
and I always tell everybody
when I tell this story,
00:35:21
don't let anybody know I was listening
to Martha Stewart, but it was just,
00:35:25
there wasn't a lot of business
books out at that time.
00:35:27
And so I was listening to Martha Stewart's
book and she came to a part in the
00:35:31
book where she said,
00:35:32
I started my magazine so that
I could market my company.
00:35:38
And I'd never thought of that
for any reason. She said,
00:35:40
I didn't make any money on my magazine,
00:35:42
but I had started my magazine just purely
to promote my company. It wasn't about
00:35:46
making money on the magazine, it
was about promoting the company.
00:35:49
And I'd never thought of that
before. And so I paused the book,
00:35:54
I picked up the phone, and I
knew somebody who had a magazine,
00:35:57
it was called Bodyguard Magazine
at the time. And I said,
00:36:01
you have all this MMAI called the
guy and I happened to know the owner.
00:36:05
I'd met him a while back,
00:36:07
and he had this MMA magazine
called Bodyguard Magazine.
00:36:11
I thought that made no sense to me.
00:36:13
So I called him up right there on
the spot from my car and said, guys,
00:36:17
you have this magazine called Bodyguard
Magazine. It has nothing to do with MMA.
00:36:22
What if we changed the
name to Tap Out Magazine?
00:36:24
And I gave 'em a few ideas and a few
00:36:28
what we would want out of the deal.
00:36:30
And it wasn't about money.
It wasn't about making any money.
00:36:34
It was just about some marketing
pages, publicity, some publicity pages,
00:36:37
and be able to promote some
of our fighters in there.
00:36:40
And having tap out on the
front of the magazine,
00:36:42
they were already being
carried in Barnes and Nobles.
00:36:45
And just that one simple idea. A month
later we had, or two months later,
00:36:49
we had to tap out Magazine on the
shelves in Barnes and Nobles because they
00:36:52
changed the name of the magazine
just from that one idea,
00:36:55
from being inspired by
somebody else's story.
00:36:57
And I'll probably never speak to Martha
Stewart or be able to tell her what she
00:37:00
did for me,
00:37:02
but that one little thing changed
a trajectory in our company,
00:37:07
gave us that other little piece that
gave us a heads up over some of the other
00:37:11
brands that were out there.
00:37:13
And so you never know how you are
going to affect somebody who's reading
00:37:18
your story or when you're
telling your story,
00:37:21
that person in the audience when
you're standing on that stage. So don't
00:37:25
discount what you are providing out there
in the world when you tell that story.
00:37:29
Let them be the judge of that. Let them,
00:37:31
because it won't affect everybody
and not everybody out there.
00:37:34
That story isn't for
everybody out there. No.
00:37:36
But if it touches that one
person who touches a million,
00:37:40
I'll just take a quote from my
partner, Charles, my former,
00:37:44
my former partner, rest in peace, Charles,
00:37:49
if you touch that one person
that can touch a million,
00:37:53
then everything has been worth it.
00:37:56
So we challenge you guys to
tell your story in some way,
00:37:58
whether that be through social
media or through writing it down.
00:38:01
And we hope to hear that,
hear back from you guys,
00:38:06
how you guys did that. If you guys can
leave that in the comments or message us,
00:38:10
we'd love to hear how you guys shared
your story because it's so important for
00:38:15
building your brand.
00:38:16
I love hearing everybody's.
00:38:17
Stories,
00:38:18
passing on that information to help
other people out there in the world.
00:38:23
Don't, don't discount what that
can do for other people. Yes.
00:38:27
So thank you guys for listening to this
episode of the Pretty Punk Podcast.
00:38:30
We hope that helped you
today. And if it did,
00:38:33
and if you know anybody who
can use this information,
00:38:37
who's going through something like
this right now or has a great story and
00:38:41
hasn't shared it yet,
00:38:43
send them this podcast and help
them realize what a great story they
00:38:48
have within their soul and
how it can help other people.
00:38:51
Yeah, share it with your
loved ones and friends.
00:38:53
Don't forget to rate and
review. It helps us grow.
00:38:57
We're not asking for anything just
to connect with the people that need
00:39:02
to hear the message we're talking
about today. God bless you guys,
00:39:06
and it was so great to talk
to you guys. We'll see you.
00:39:08
See you next week. Next week.
00:39:10
We hope you enjoyed this episode,
the Pretty Damn Punk podcast.
00:39:14
If you want to see more, make sure to
hit that subscribe button down below.
00:39:19
God bless. See you next week.
Thank you for listening.
00:39:24
I hope that change your life. God bless.
00:39:28
See you next time.