How a Brand Story Can Build Your Business
Entrepreneur Parents Podcast TVApril 11, 202400:22:10

How a Brand Story Can Build Your Business

We’re on the podcast today talking about the power of story. Stories are the oldest form of marketing because they impact the heart and soul. Stories can have a profound effect on the success of your business, too, because today’s businesses are all built on connection. Once you have a connection with your audience, they become your number one supporters and oftentimes, customers. People want to know your struggles and your wins. They can relate to those moments because it’s likely they’ve been through the same thing or something similar.


 


We want to encourage all of you to tell YOUR story. Don’t be shy, chances are the story you don’t want to tell is the story you need to tell. You’ll be surprised at the questions you get from your followers on social media or the supporting DM’s you’ll receive that celebrate your journey.


 


 Episode Highlights:


• How today’s businesses are built on connection through story

• The oldest form of marketing

• How to create your personal story

• The relatability factor

• How to practice working on your speech and how to overcome the intimidation

• Building a story Arc

• Watching Ted Talks for inspiration


 


“The story you don’t want to tell is the story you need to tell.” - Ildiko Ferenczi


 


Resources:


• Bo Eason-There’s No Plan B For Your A-Game (https://www.amazon.com/Bo-Eason-Books/s?k=Bo+Eason&rh=n%3A283155)

• Donald Miller - Building a Story Brand (https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ref=sr_1_4?dchild=1&keywords=donald+miller&qid=1617751288&s=books&sr=1-4)

• Goalcast (https://www.goalcast.com/)


 


 


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